“Build trust through delivery, grow people through ownership, and keep the user at the center of every decision.”
Edvard Osnaya
I'm a UX Design Leader with 17+ years across digital product design and design leadership. For the last several years I've led embedded design teams for global enterprise clients. This is the kind of work where success is measured not just in screens shipped, but in trust earned, teams grown, and businesses moved.
My signature story is turning a vendor engagement into a client's core design organization: growing the team from 6 to 12, co-designing the operating model, and consistently delivering across a large product portfolio. I balance that leadership with hands-on work on the highest-complexity problems, and today I lead my team's adoption of AI-augmented design, because the future of design leadership is knowing how to wield these tools, not fear them.
I've delivered user-centered solutions across healthcare, enterprise SaaS/CRM, energy, retail, financial services, and the public sector, for both B2B and B2C markets.